Creative Brief Form

Welcome to The Village Network's online creative brief form. The purpose of this form is to provide all the necessary information for the Organizational Advancement team to create a marketing communication for The Village Network. Marketing communications are primarily printed marketing content like a brochure, flyer, card, sign or banner. Please complete all sections of the form. All requests must be approved by your department head before project can begin. Once approved, a reasonable timeline will be provided for project completion. Please submit creative needs at least 3 weeks prior to your desired publish date. One content idea per submission.

 
Contact Person Name

Contact Person Email

Contact Person Work Phone

 
Budget Amount

Budget Code (The account number against which the activity will be charges)

Please give a brief overview of your creative need in the box below.

In providing your overview, ask:
• Why is this important?
• How does it help tell the story of The Village Network?
• Is it related to a particular service we provide, research topic or our clients? Identify and explain.
 
What is the single most important message you want your audience to hear from this message?

In providing the message, think:
• What is the one sentence version of this piece of communication?
• What aspect of this program/service/etc. is most valuable to my audience?

 
When is your desired publish date?
First Draft Due Date

Final Design Due Date

Printed Materials Delivery Date

 
Who is your Primary Audience?

Who is your Secondary Audience?

 
What do you want your audiences to think, feel or do after seeing your communication?

 
Are there any mandatory inclusions to this piece like logos or disclaimers? Please write disclaimers in the box and attach logos below:

 
Is there any additional information you would like on this communication piece? If so, list in order of importance in the box below:

 
I acknlowledge that this project request was approved by my department head.